“Album campaigns are supposed to have music videos. Historically, I have handed responsibility for those over to my dear friend, life guru, and sometime social media manager Ryan Pearce. Unfortunately we have been living something of a restricted life for the last few months due to a global pandemic. In addition to this, my entirely home-made and 100% hit-free new record ‘Last Night’s Glitter’ has been put together with a budget totalling zero pounds (or Euros…), so when it came to working out how best to go about making a video for one of its songs, my wife and I hatched a plan to advance bravely into modernity, more specifically its preferred aspect ratio of 9:16, easily achieved by way of my mobile telephone. She built a beautiful set in the corner of my home studio, featuring the paintings we’d done for the Last Night’s Glitter lyric video, and a cardboard surround for our old TV, and we set about throwing as much interesting stuff through said TV as we could. Much of what we went for came from my family video archive, so expect some Birthday/Christmas unwrapping gold, a 7 year old’s recreation of Queen’s ‘Crazy Little Thing Called Love’ music video, and the skateboarding antics of a perpetually fearful teen. And the dog, obviously.”
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